In 2004, Rob McFarland was an IT consultant who had never been published. Now he’s one of Australia’s leading travel writers, with six awards including Travel Writer of the Year.
He’s proof you don’t need to have studied journalism or worked on a newspaper to break into travel writing.
Rob regularly runs travel writing workshops in Australia and New Zealand.
“Fantastic, inspiring, exciting, motivating. This kind of knowledge could take months, even years to establish on one’s own.” Annabelle S
During the course, you will learn how to:
• Generate story angles
• Write compelling openings and closings
• Structure a feature
• Apply a specialised toolkit of travel writing techniques
• Edit effectively
• Pitch to editors
• Operate as a freelancer
• Market yourself
Most importantly, you’ll get feedback on your writing during the course plus the opportunity to submit a feature to be critiqued after the course has finished.
You’ll also join a network of course alumni who receive ongoing support via email, Facebook and regular meetups.
“I absolutely loved this workshop and I have learned so much. This was the best thing I have done in ages.” Christine H
Students have gone on to be published in newspapers and magazines all over the world, including National Geographic Traveller, Sydney Morning Herald, The Australian, Sun-Herald, Sunday Telegraph, Herald Sun, Courier Mail, International Traveller, Australian Geographic Outdoor, Get Lost, Get Up & Go, Out & About With Kids, Great Walks, OUTthere, Destinations, Signature, Backpacker Essentials, Wild and KarryOn.
“Based on Rob’s encouragement, I pitched my article from the course to the Sydney Morning Herald and it was accepted. I never would have done this on my own and Rob not only made it possible, but also very easy.” Emily S
Who should attend?
The course assumes no prior writing experience. All you need is a passion for travel and a desire to communicate that with others.
If you’re a travel professional, check out Rob’s PR writing course.
Rob is a regular contributor to the Sydney Morning Herald, Sunday Telegraph, The Australian, GQ, Qantas and Luxury Travel magazines among others.
He is a member of the Australian Society of Travel Writers (ASTW) and has been a judge for the Gourmet Traveller, Hotel Management and International Traveller Hotel awards.
He has won six writing awards including ASTW Travel Writer of the Year. Click here for full bio.
“Wow! I have done a few writing courses over the last 7 or so years. Yours was the best structured and most clearly delivered.” Ian B
Rob has lectured at Sydney University, taught at TAFE and worked as a corporate trainer.
He’s a qualified trainer with a Certificate IV in Training and Assessment and has extensive experience of developing and delivering training programs.
“I have nothing but praise. Everything was useful. I did this course to get inspired about writing again and it worked.” Sara D
More dates in Sydney, Melbourne and Brisbane to be announced soon!! Click here to register your interest.
How to sign up
For more info and to book your place, click here or email rob(at)robmcfarland(dot)org
Prefer to study at home?
Take the course by correspondence instead.
Want feedback on something you’ve already written?
Get a detailed critique of your story.
“I finished the course feeling that there wasn’t anything you didn’t cover for us be able to go out and have a really good crack at being a travel writer.” Annabelle S
“In all my years of journalism studies and internships, I honestly feel this has been one of the most constructive courses I’ve ever completed.” Penelope R
“Attending this workshop was a bit like my first trip to China – I wish I had done it sooner.” Bronwyn H
“I’ve done a fair few writing courses over the years with the NSW Writer’s Centre, and this would easily be the best, both in structure, presentation, access to information, content and value for money.” Alison A
“I thought it was just terrific. Well planned and structured, and equally well-implemented and presented. I run a business based on communicating with an audience, and Rob is a communicator par excellence.” Jan B
“It was a great course and everything you said made so much sense and had so much value. It enabled me to break through whatever the barrier was that was stopping me from finding my travel writer’s voice.” Deborah J
“Fantastic course for aspiring travel writers. Information was well presented and easy to follow. I went home inspired and hope to publish one day.” Claudine H
“I hugely appreciate the fact that you shared so much of your ‘intellectual property’. I came away really inspired and didn’t want it to end.” Karen L
“It was very inspiring and it made so much sense. Great course and I’ll recommend it to others.” Tommy L
“I feel like I have a better understanding of what freelance travel writing is and am armed with tools to improve and progress. What I took away from the workshop exceeded my expectations.” Stacey B
“I was very impressed with the way the course was run. Timing was excellent, content fascinating. Felt I got excellent value for money and what is more I enjoyed it immensely.” Cheryl S
“The course was great. I feel like all the questions that I had before about how to start up as a travel writer have been answered…now it’s just actually doing it.” Bee B
“Very enjoyable and I learnt a lot. I appreciated your honest approach including the realities of the commercial side and that you shared examples of your own work practices. Very generous.” Helen F
“I joined this travel writing workshop without any expectations and I have to say it has been a pleasure. Well worth it and I will highly recommend it to my friends.” Nuria G
“Great facilitation. The commercial realities were immensely practical and made perfect business sense. Submitting an article for critique was very valuable.” Meryl F
“I’m not really the creative type but after the course I felt inspired to start writing all my travel stories. The opportunity to get a piece of writing critiqued was fantastic.” Melissa C
“Awesome job, Rob! This course was just the thing I needed to open my mind and give me the push that I needed to take my writing to the next level.” Kate C
“Loved it, thank you. Found my writing mojo again.” Je t’aime H