You’ve no doubt heard of “set-jetting”, the practice of visiting a destination because it featured in a TV show or movie. Well, I’d like to propose a new trend: “re-stream”, where you research a destination using shows and movies on a streaming service. Admittedly, I may need to work on the name.
Gone are the days when you had to lug around a brick-like Lonely Planet or a stack of travelogues in your backpack. While both of these still have their place (and thankfully are now available electronically), travellers are increasingly turning to streaming services for inspiration and insight. And nowhere does this better than South Korea.