Media Relations Course

Exciting new course coming soon – register your interest below!!

As a tourism operator, what can you do to attract the media? And how can you maximise the return from hosting them?

In this half-day workshop for operators, you’ll learn how to pitch your business to the consumer and trade press. You’ll gain a detailed understanding of what media are looking for when they visit a region and the things you can do to maximise the coverage from hosting them.

Taught by award-winning travel writer Rob McFarland (that’s me!), the workshop also includes a detailed post-course review of a press release or story pitch.


When: Dates to be announced soon – register your interest below!
Where: Online via Zoom
Cost: $450
How many: Strictly limited to 12 people

Register your interest today by emailing

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