Travelling on your own can be both the most liberating and soul-destroying of experiences. On the one hand you have the ultimate flexibility over your itinerary; on the other hand you have no one to share it with.
Think back to any memorable travel experience and often it was as much about the people you were with as it was about the place you were in.
Ironically, cities can be the hardest places to meet like-minded people. It takes a special type of person to walk into a busy bar on a Saturday night and strike up a conversation with the person sitting next to them.
During his travels, Sam Cook saw first hand the increasing popularity of independent travel and decided to set up a tour company in New York that allowed travellers to meet, socialise and learn a little about the city.
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