Traveller, Sydney Morning Herald, Australia – Dec 20, 2018
White City House is the latest instalment in Soho House’s global empire of private members’ clubs. In fewer than 25 years the group has blossomed from a single “house” in London’s Soho to a sprawling network of 23 properties, mostly located in Europe and north America. Members are largely from the creative industries (think advertising, music and media) and the atmosphere is emphatically informal – the antithesis of the jacket-and-tie stuffiness of a traditional gentlemen’s club. By definition they’re exclusive, so for non-members there’s an intriguing, I-wonder-what-goes-on-in-there mystique.
What’s not well-publicised is that many houses also have hotels that can be booked by the public.
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